Mariya Nurislamova very first manufactured her mark to be a serial entrepreneur while in the attractiveness-tech Area. In 2014, she co‑Launched Scentbird, a fragrance‑subscription support pitched because the “Netflix for perfumes.” The System quickly scaled to around 700,000 monthly subscribers during the U.S. and Canada, giving access to 800+ designer scents.
Below her Management, Scentbird raised about $25 million in enterprise capital, participated in Y Combinator, and have become lucrative by 2019, making once-a-year profits north of $100 million with growth of forty five–fifty% year-around-yr. Her tips—to "begin little and never ever hand over"—has resonated with numerous emerging business owners.
But starting all around 2018, Mariya launched a parallel side to her persona: spiritual Trainer, intuitive, channel, artist, and author. Launching the YouTube channel “This is often Mariya”, she routinely delivers guided meditations, Power‑channeling classes, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and much more. The channel has grown to ~102,000 subscribers and 1,two hundred+ videos, along with her broader presence across TikTok, Instagram, Spotify, and podcasts achieving approximately three hundred,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identity—business CEO by day and spiritual Expert by night—not often intersected publicly right up until mid‑2024. That’s when Company of Vogue spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of several larger… resources of expertise in 3D World earth warfare”.
These sights ignited a wave of on-line backlash:
YouTubers for instance Keya’s World and Zachary Michael publicly stated they would no more function with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and advised followers to ditch Scentbird.
Social media customers have been notably appalled by statements that illnesses like cancer or AIDS can be cured in weekly, miscarriage was “a alternative,” and Bodily characteristics (e.g., crooked tooth, hair color) held spiritual importance.
Nevertheless, Mariya remains resolute. She maintains her spiritual written content is separate from her CEO duties, stating she uses only “Mariya” in spiritual channels to safeguard Scentbird’s manufacturer.
The Power of Duality
Strengths of Mariya’s Technique
Reliable Differentiation
Her fusion of company achievement and spiritual exercise sets her aside—developing a deeply own manufacturer with pathways into membership, retreats, non-public classes, and guided experiences .
Scale and Strategic Self-control
Scentbird’s dependable development underscores her capacity to translate vision into operational fact, when her spiritual facet mariya nurislamova scentbird drives a in the same way expansive content material motor.
Group Depth
The regularity and intimacy of her material—guided meditations, Q&As, and Dwell lessons—foster solid Neighborhood bonds among followers searching for spiritual transformation.
Emerging Risks & Fractures
Manufacturer Standing Hazard
The spiritual content material has produced unease amongst influencers, clients, and investors who're not comfortable associating Using these metaphysical narratives .
Content material Legal responsibility
Daring health promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical shoppers, or regulatory groups worried about misinformation.
Cross‑Id Confusion
Although Mariya insists on separating her two worlds, critics argue the identities already overlap—In particular by means of her involvement in Scentbird‑connected written content and sponsorships.
Navigating the Future
Strategic Possibilities
Compartmentalize
Mariya could maintain a clear boundary—retaining her spiritual identity beneath a distinct title and platform even though keeping Scentbird independent and brand-neutral.
Combine
By weaving spiritual and wellness things into her businesses—including scent + meditation kits—she could lean into a wellness‑centric manufacturer evolution.
Make clear Messaging
Tonal stability—grounding her spiritual material with direction disclaimers or scaling back controversial metaphysical promises—could broaden her attractiveness and lower friction.
Validation as a result of Response
Regardless of backlash, Mariya proceeds to extend her spiritual ecosystem—from charging $1,111 glastonbury retreats to $a hundred twenty five,000 personal transformational activities, on the web channelling periods at $3,000, and her 2021 reserve 72 Keys to Manifestation. Her followers’ constructive Amazon critiques propose her knowledge resonates deeply with numerous seekers .
Remaining Just take
Mariya Nurislamova embodies a scarce modern day archetype: a enterprise-driven CEO which has a large-stakes spiritual alter Moi. Her journey demonstrates broader cultural convergence—exactly where public figures can simultaneously occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's results attests to her enterprise savvy.
That is Mariya demonstrates her capability to command awareness and build deep psychological resonance.
The reality clash in between these worlds—sparked by metaphysical pronouncements—poses both risk and prospect.
Whether she amplifies the convergence or attracts agency boundaries, Mariya stands at a pivotal crossroads. Her next steps may possibly redefine what it means to generally be a founder in the spiritual-tech period—layering ambition with authenticity within a manufacturer-new way.